Initially known as “T-shirts designed to be recycled", the collection arrived in Brazil Cradle to Cradle Certified™​ Gold level, leading C&A to be the world's first fashion retailer to accomplish the challenge of making fashion more sustainable, by offering this type of product on a large scale. The collection included basic T-shirts with 7 colors and 2 models (men's and women's). Due to the appreciation of our customers, a second edition of this collection was launched in April 2018, when we presented our #VistaAMudança (the Brazilian version of #WearTheChange) campaign.

This new collection featured the launch of the world's most sustainable jeans, also Cradle to Cradle Certified™ at Gold Level. This represented an important milestone, as substantial changes in a complex production chain were required to meet the certification standards. New men's and women's printed Cradle to Cradle Certified™ Gold level T-shirts  were also added to the collection.​

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​With the launch of this collection, the product line expands and includes denim shorts and skirts, besides a new set of styles with the use of new prints and modeling made up of Cradle-to-Cradle Certified™ materials, preserving the essential features of more sustainable fashion.